As a photographer for nearly 30 years I have been very fortunate to combine my love of photography with my passion for cars. The desire to capture the emotion of the automobile has been my constant aim (and challenge). I continually strive to combine the freedom and spirit of editorial photography (which has been my background) with the more considered nature of advertising work.
I started shooting digitally over a decade and a half ago and it has been a revelation allowing possibilities unheard of with film. It has given me the ability to “work” a shot in real time, frame by frame, achieving a more productive and naturally fluid way of shooting.
It also allows you to work through an idea and progress it (no need to shoot endless brackets and safety shots), this has proved very liberating. By embracing this new medium it has allowed me to create images with more freedom than ever before.
For many years I have post-produced my work – a skill I think essential in exploring the possibilities and exploiting the limitations of any given situation (especially when combined with digital photography).
In December 2008 I was awarded the Distinction of a Fellowship of the Royal Photographic Society which remains the highest internationally recognised photographic distinction in the world.
In 2009 I relocated to the USA and have been based here ever since, still shooting mainly automotive work but also incorporating video into my work flow. This is a very exciting time to be exploring moving images as the technology has opened up possibilities that were unheard of even 5 years ago. The ability for a small light weight crew to capture cinematic style video on a relatively affordable budget and in a very timely manner is proving irresistible to many clients. This exploration has become a major fascination of mine and is now occupying a significant portion of my paid work.
I have found that these differing mediums can complement each other with more and more shoots employing elements of both stills and video.
Ogilvy and Mather: Ford
KMM (Kevin Morley Marketing): Rover cars
Rapp Collins: Volvo, Renault UK
BGA (Basten Greenhill Andrews): Honda, BMW
Publisis: Renault (France)
Conran Design: Citroen (France)
Vernon Oakley Design: Citroen UK
BHWG (Barraclough Hall Woolston Gray): Volkswagen
Ford Motor Company
RSCG Fuel: Jaguar
RSCG: Renault UK
Haymarket Publishing: Autocar, What Car/, Motorsport and Classic and Sportscars
Cogent: Land Rover, Jaguar and Rover (MG)
Room 251: MG TF
Saatchi and Saatchi: Toyota
Conde Nast: World of Interiors
Buckfield Lord and Co: Bentley
T.A Creative: Harley Davidson
P-ZAZ Ltd: Yamaha